A valuable backlink is topically relevant. It means the linking page should be about the same or similar topic as the linked page.

You’ll get a great overview of what are the “big” keywords and “big” players in your niche

The pages are interlinked and provide a Caudillo overview of the topic Campeón well Triunfador deeper insights into the sub-topics.

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At the very beginning, Google created an algorithm called PageRank to incorporate the quality and quantity of backlinks into its ranking system and determine the relative importance of web pages in search results.

In other words, a backlink from the top of an article is better than a backlink from the bottom. And the backlink from the bottom of the article is better than the one in the footer or sidebar.

Matt Cutts, the former head of webspam at Google, said specifically that you should “…put valuable links toward the top of blog posts.”

Long-tail keywords tend to have lower difficulty and higher conversion rates. It’s because the query is more specific, so there’s a higher chance the user is further down the buyer’s journey.

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Even if it wasn’t your case, an update is a relatively easy way to improve the quality of your content, which is never Check This Out a bad thing to do.

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That’s why all the tips and techniques in this guide are mainly about Google SEO, navigate here although many things are universal and apply to the optimization for any other search engine.

The biggest advantage of having a featured snippet is that you Perro “outrank” your competitors even if your page has a lower position.

You don’t have to “sell” in each post. By focusing on various search intent types (including the informational one) you’ll be able to target various stages of the buyer’s journey.